Brief:
JKR Competition Brief 2016
Create a brand for a new product of water that can be extracted from space.
Concept:
My solution to this brief all started within my research, I explored the true importance of water in our lives and how we wouldn’t be able to physically live without it. This lead me to thinking, how can I use this special space water to do good?
Solution:
I created the brand ‘genesis’, run by the local people in areas of water scarcity. They use this space water to bring back life to their communities, but also change their own lives. The abundance of water means they were able to bottle it up to sell it elsewhere in the world, creating their own brand, run soley by the community. Making their lives sustainable and profitable.
The logo was inspired by the crater effect that an asteroid makes when it hits the earth, which is what happened to form
genesis. The 'g' also has a plant sprouting out the end of it to represent the flourishing of the community and life the water brings.
The packaging bottle has a cratered effect on the glass to represent the asteroid that hit earth to form genesis.
STICKER:
This presents the story of genesis to explain how it's helping the people in the community out.
It also shows who packaged your bottle, where you can scan this within the app.
APP:
The app is used to find out about genesis if you haven't bought a bottle,
but also to scan the sticker if you have bought a bottle. Once the bottle is
scanned a video is shown, this gives an idea of how genesis is helping.
WEBSITE:
The website presents the idea of 'giving back' towards the community.
It's the idea of giving back tangible things not just water, but the things that
are needed for them to live a sustainable life: jobs, education ect.
The rest of the website describes how genesis was formed and displays the videos that are on the app to watch.
